Paid Advertising (PPC)
Every pound or dollar tracked from click to customer. We run precision-targeted campaigns across Google, Meta, and Microsoft with full attribution — so you know exactly what's working.
Everything you get with this service
Google Ads, Meta Ads, and Microsoft Ads — hyper-targeted campaigns. Delivered by a dedicated team with full transparency and reporting at every step.
Our delivery process
A structured, transparent approach from initial audit to ongoing optimisation.
Audit & Strategy
We analyse your current performance, competitors, and market opportunity to build a data-driven plan.
Build & Configure
Our team sets up, builds, and configures everything — from tracking to creative to campaign structure.
Launch & Optimise
Campaigns go live with daily monitoring. We optimise continuously based on real performance data.
Report & Scale
Monthly strategy calls, live dashboards, and clear recommendations on where to invest next.
Frequently asked questions
Everything you need to know about our paid advertising (ppc) service.
How much should I spend on ads?
We recommend a minimum ad spend of £1,000/month for meaningful results. The optimal budget depends on your industry, market, and goals — we'll advise during your strategy call.
Which platforms do you advertise on?
Google Search Ads, Meta (Facebook & Instagram), and Microsoft (Bing) Ads. We recommend platforms based on where your customers are searching and your budget.
How do you track conversions?
We implement full attribution tracking: every call, form submission, and sale is traced back to the exact ad, keyword, and campaign that generated it.
What's your management fee?
Management starts from £799/month. This covers campaign setup, weekly optimisation, bid management, ad copywriting, A/B testing, and monthly strategy calls.
Can I see results in real time?
Yes. You get access to a live dashboard showing spend, clicks, conversions, and ROAS updated daily. Plus a detailed monthly report and strategy call.
Do you handle the ad creative?
Yes. We write all ad copy, create responsive display ads, and produce Meta ad creatives. Video production for social ads is available as an add-on.
What if my ads aren't performing?
We optimise weekly and make data-driven adjustments. If performance doesn't meet targets within 90 days, we restructure the strategy at no additional cost.
Real results, real businesses
See how our clients have grown with this service.
“We went from worrying about where the next job was coming from to having to hire two new plumbers to keep up with demand.”
James M., Director
Brighton Plumbing Co.
“Our waiting list for new patients is now 3 weeks long. We've never had that before. The team at Prism understood exactly what we needed.”
Dr. Sarah H., Principal Dentist
Hartley Dental Practice
“Prism didn't just improve our marketing — they transformed how we think about growing the business. The data-driven approach is exactly what this industry needs.”
David K., Managing Partner
Kingsley & Partners
“We went from turning away work to actively pitching bigger retainers. Prism handles the delivery, we handle the relationships. Perfect partnership.”
Anonymous — NDA in place
A London Digital Agency
“Each location now has a full diary. We had to bring on an associate dentist at our Didsbury practice just to keep up with demand. The ROI has been exceptional.”
Dr. Raj P., Clinical Director
Manchester Dental Group
“We were spending a fortune on ads and getting tyre-kicker leads. Prism restructured everything — now we get fewer but far better-qualified leads, and our cost per signed case has dropped dramatically.”
Catherine G., Managing Partner
Greenfield & Associates
“The automated MOT reminders alone paid for the entire marketing spend. We went from chasing customers to having a full booking calendar three weeks out.”
Steve T., Owner
Apex Motors Ltd
“We went from worrying about where the next job was coming from to having to hire two new plumbers to keep up with demand.”
James M., Director
Brighton Plumbing Co.
“Our waiting list for new patients is now 3 weeks long. We've never had that before. The team at Prism understood exactly what we needed.”
Dr. Sarah H., Principal Dentist
Hartley Dental Practice
“Prism didn't just improve our marketing — they transformed how we think about growing the business. The data-driven approach is exactly what this industry needs.”
David K., Managing Partner
Kingsley & Partners
“We went from turning away work to actively pitching bigger retainers. Prism handles the delivery, we handle the relationships. Perfect partnership.”
Anonymous — NDA in place
A London Digital Agency
“Each location now has a full diary. We had to bring on an associate dentist at our Didsbury practice just to keep up with demand. The ROI has been exceptional.”
Dr. Raj P., Clinical Director
Manchester Dental Group
“We were spending a fortune on ads and getting tyre-kicker leads. Prism restructured everything — now we get fewer but far better-qualified leads, and our cost per signed case has dropped dramatically.”
Catherine G., Managing Partner
Greenfield & Associates
“The automated MOT reminders alone paid for the entire marketing spend. We went from chasing customers to having a full booking calendar three weeks out.”
Steve T., Owner
Apex Motors Ltd
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Let's build your paid advertising (ppc) strategy
Book a free strategy call and we'll build a plan tailored to your business goals and budget.
Month-to-month · No lock-ins · 90-day results guarantee