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Practical marketing knowledge from the PDG team. No fluff, no filler — just actionable insights you can apply to your business today.

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The Rise of GEO: Generative Engine Optimisation Explained

GEO is the most important shift in search marketing since the arrival of mobile. This guide explains what GEO is, how it differs from traditional SEO, and the specific strategies businesses need to implement to get cited by AI-powered search engines.

James Wright10 min read

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Recent posts

Showing 6 of 6 articles

SEOFebruary 2026

The Complete Guide to Local SEO in 2026

Everything you need to know about dominating local search results in 2026 — from the Google Maps Pack and GBP optimisation to citation building, review strategy, and the emerging role of GEO. A practical, step-by-step guide for any local business.

James Wright10 min read

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AI & GEOFebruary 2026

How AI Search is Changing Digital Marketing

Google AI Overviews now appear in over 40% of search results. ChatGPT, Perplexity, and other AI engines are reshaping how people find businesses. Here is what this shift means for your marketing strategy — and how to adapt before your competitors do.

Rachel Kim9 min read

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AutomationFebruary 2026

5 CRM Automation Workflows That Double Conversions

Most businesses lose leads not because they lack traffic, but because they follow up too slowly or not at all. These five CRM automation workflows eliminate that gap and can double your conversion rate within 90 days.

Marcus Obi8 min read

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AdvertisingJanuary 2026

Google Ads for Small Businesses: A 2026 Strategy Guide

A no-nonsense guide to running profitable Google Ads campaigns for small businesses in 2026. Covers budget allocation, keyword strategy, conversion tracking, ROAS targets, and the most common mistakes that waste money.

Sophie Ellis11 min read

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Web DesignJanuary 2026

Why Your Website Isn't Converting (And How to Fix It)

Getting traffic but no enquiries? The problem is rarely the volume of visitors — it is what happens after they land. This guide covers the seven most common conversion killers and provides practical fixes you can implement immediately.

Prism Digital Team9 min read

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AI & GEOJanuary 2026

The Rise of GEO: Generative Engine Optimisation Explained

James Wright10 min read

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