Digital Marketing for Ecommerce in 2026: The Complete Revenue Growth Package
Online shops, DTC brands, and Shopify stores across the UK are battling rising ad costs, shrinking organic reach, and abandoned carts that haemorrhage revenue. Our 2026 transformation package gives you everything you need to scale profitable revenue, maximise ROAS, and turn one-time buyers into lifelong customers.
Why most ecommerce brands are leaving money on the table
You have a great product. But when your conversion rate is below 2%, your abandoned cart rate is 70%, and your customer acquisition cost keeps climbing, you are working harder than ever to stand still. The ecommerce brands winning in 2026 have systems that optimise every stage of the customer journey.
Rising Acquisition Costs
Meta CPMs have increased 40% since 2024. Google Shopping CPCs are up 28%. iOS privacy changes have crippled tracking and attribution. If you are running the same ad strategy you used two years ago, your customer acquisition cost has likely doubled while your ROAS has halved. Without a multi-channel, data-driven approach, paid ads become an expensive gamble rather than a predictable growth engine.
Abandoned Cart Haemorrhage
The average ecommerce abandoned cart rate is 70%. On a store doing £50,000 per month in revenue, that means roughly £116,000 worth of products are being added to carts and never purchased each month. Without automated abandoned cart emails, exit-intent offers, and retargeting campaigns, you are leaving the majority of your potential revenue on the table.
Poor Product Page SEO
Your product pages have thin descriptions, no FAQ content, missing schema markup, and duplicate title tags. Google cannot understand or rank them. Meanwhile, competitors with rich product content, structured data, and optimised category pages are capturing thousands of free organic clicks every month that should be going to your store.
No Post-Purchase Strategy
You spend £30 to acquire a customer and then never email them again. Without post-purchase sequences, cross-sell campaigns, review requests, and re-engagement flows, you are treating every sale as a one-off transaction. Repeat customers spend 67% more than new customers and cost nothing extra to acquire.
Ecommerce has changed. Has your strategy?
The way consumers discover and buy products online has fundamentally shifted. In 2026, Google AI Overviews now answer product research queries like “best wireless earbuds under £100” with curated recommendations pulled from sites with rich product content, structured review data, and authoritative backlink profiles. If your product pages are thin, the AI will recommend your competitors.
Generative Engine Optimisation (GEO) is the biggest shift in ecommerce marketing since the rise of social commerce. ChatGPT, Perplexity, and Google Gemini are now used by millions of shoppers to research products, compare options, and make purchasing decisions. Brands with structured product data, comprehensive FAQ content, and strong expert citations get recommended. Everyone else gets filtered out before the shopper even visits a website.
Meanwhile, first-party data is king. The death of third-party cookies means brands that own their customer data through email lists, SMS subscribers, and loyalty programmes have a massive advantage. They can build accurate lookalike audiences, personalise marketing, and drive repeat revenue without relying on increasingly expensive and unreliable platform targeting. The ecommerce brands that invest in these foundations now will outperform for years.
AI Shopping Is Here
Google AI Overviews, ChatGPT, and Perplexity now answer “best [product] for [use case]” with direct product recommendations. Brands with structured product schemas, rich descriptions, and verified reviews get recommended. Everyone else is invisible to the growing segment of AI shoppers.
First-Party Data Wins
With third-party cookies disappearing, brands that own their customer data through email and SMS have a 3x advantage in retargeting efficiency. Email marketing delivers an average return of £36 for every £1 spent. Building your first-party data asset is no longer optional — it is the foundation of sustainable ecommerce growth.
ROAS Under Pressure
Meta and Google ad costs have risen 30–40% in two years. Brands relying on a single paid channel are seeing diminishing returns. The winners in 2026 diversify across Google Shopping, Meta, email, SEO, and influencer partnerships to reduce dependency on any single acquisition channel.
The Prism Digital Ecommerce Growth Package
A complete, done-for-you digital marketing system designed specifically for online shops, DTC brands, and Shopify stores. Every element works together to drive profitable revenue, maximise customer lifetime value, and make your growth sustainable.
Conversion-Optimised Store
A thorough conversion rate optimisation (CRO) audit and implementation across your entire store. We optimise product pages with compelling descriptions, trust signals, urgency elements, and social proof widgets. Category pages get SEO-rich introductions, filter optimisation, and internal linking structures. Checkout flow analysis identifies and eliminates every friction point between “add to cart” and “order confirmed”.
We implement product schema markup for rich snippets in Google search, review schema for star ratings, and FAQ schema for product-specific questions. Your store gets a speed audit with Core Web Vitals optimisation, mobile UX improvements, and cross-device testing. Works with Shopify, WooCommerce, Magento, and custom platforms.
Google Shopping & Search Ads
We launch and manage Google Shopping campaigns with optimised product feeds, smart bidding strategies, and Performance Max campaigns structured for profitability. Search campaigns target high-intent product queries that Shopping misses. Feed optimisation ensures your products show with competitive titles, accurate pricing, and compelling images across Google's Shopping tab, search results, YouTube, and Discover.
Full conversion tracking with server-side tagging for accurate attribution in a cookieless world. Weekly bid management, ROAS monitoring, and negative keyword refinement. Most ecommerce clients see a 4x+ ROAS within 60 days. See our Paid Advertising page.
Meta Ads & Social Commerce
We build full-funnel Meta campaigns across Facebook and Instagram: awareness campaigns with video and carousel creatives, consideration campaigns with dynamic product ads, and conversion campaigns with proven offer structures. Lookalike audiences modelled on your best customers. Advantage+ Shopping campaigns with creative testing frameworks that find winning ads faster.
TikTok Shop integration and advertising for brands targeting younger demographics. Influencer partnership management for authentic social proof at scale. See our social media service page.
Email & SMS Automation
A complete email and SMS automation suite: abandoned cart recovery (typically recovers 8–15% of lost carts), welcome series for new subscribers, post-purchase cross-sell sequences, review request flows, win-back campaigns for lapsed buyers, and VIP segmentation for your best customers. Every flow is A/B tested and optimised monthly. Visit our CRM automation page.
Product & Category SEO
We optimise every product and category page for organic search: unique descriptions, structured data, internal linking, and content hubs that build topical authority. Monthly link-building from relevant publications and blogs. GEO-optimised content ensures AI engines recommend your products. Explore our SEO service page.
Reviews & Social Proof
Automated post-purchase review requests with photo incentives build a library of authentic product reviews. Review widgets on product pages, UGC galleries, and Trustpilot integration create the social proof that converts browsers into buyers. Check our reputation management service.
What our ecommerce clients achieve
These are the outcomes our online shop and DTC brand clients have seen within the first 90 days of working with Prism Digital.
Based on aggregated client data. Individual results vary. View case studies.
How it works: your 90-day growth sprint
From the moment you say “go” to a fully-optimised, multi-channel revenue engine in three months. Here is exactly what happens and when. Explore our full delivery process.
Audit & Strategy
We audit your store conversion rate, product page performance, existing ad accounts, email flows, and SEO visibility. We analyse your top competitors, identify your highest-margin products, and map the entire customer journey from discovery to repeat purchase. We deliver a detailed strategy document covering paid ads, email automation, SEO priorities, and CRO opportunities with projected revenue impact.
Build & Launch
CRO improvements go live across product pages, category pages, and checkout. Google Shopping and Search campaigns launch with optimised feeds. Meta campaigns launch with full-funnel creative. Email automation flows are built: abandoned cart, welcome series, post-purchase, and win-back. Product schema markup is implemented. Server-side conversion tracking is configured for accurate attribution.
Optimise & Scale
With real revenue data flowing in, we optimise aggressively. Underperforming products get paused in ad campaigns, winning creatives get scaled, and bids are adjusted for maximum ROAS. Email flows are A/B tested for subject lines, send times, and offers. Product pages with high traffic but low conversion get CRO attention. Weekly reporting shows revenue attribution across every channel.
Results & Scale Plan
By month three, your revenue is growing across multiple channels and your customer acquisition cost is dropping. We review the full picture: ROAS by channel, customer lifetime value, email revenue contribution, and organic traffic growth. We present a clear performance report and lay out the scaling strategy for months four through six, including seasonal campaign planning for peak trading periods.
Frequently asked questions
Everything ecommerce brand owners ask us before getting started.
How much does ecommerce digital marketing cost in 2026?
Our ecommerce growth packages start from around £1,499 per month, which includes CRO implementation, Google Shopping and Search Ads management, Meta Ads management, email automation, and product SEO. The exact price depends on your catalogue size, current revenue, and ad spend. We also offer standalone services. Visit our pricing page for full details.
How quickly will I see revenue growth?
Google Shopping and Meta campaigns typically start generating sales within the first week. Abandoned cart recovery emails begin recovering lost revenue immediately upon launch. CRO improvements show measurable conversion rate increases within two to four weeks. Most ecommerce clients see significant revenue growth by the end of month one, with the full system delivering clear ROI by month three.
Do you work with Shopify stores?
Yes. Shopify is our most common ecommerce platform, and we are deeply experienced with Shopify Plus, Shopify Markets, and the full Shopify ecosystem including Klaviyo, Gorgias, and ReCharge. We also work with WooCommerce, Magento, BigCommerce, and custom platforms. Our strategies are platform-agnostic but we tailor the implementation to your specific tech stack.
What is GEO and why does it matter for ecommerce?
GEO stands for Generative Engine Optimisation. It is the practice of structuring your product content so that AI engines like ChatGPT, Google AI Overviews, and Perplexity recommend your products when shoppers research purchases. In 2026, a growing share of product discovery flows through AI. GEO ensures your brand appears in these recommendations rather than competitors.
What ROAS should I expect from Google Shopping?
This varies by product category, price point, and margin. As a general benchmark, we target a minimum 4x ROAS on Google Shopping for most consumer product brands, with many clients achieving 6-8x. High-margin DTC brands often see higher returns. We set ROAS targets based on your specific margins during the strategy phase to ensure every pound spent delivers profitable revenue.
How do you handle email marketing for ecommerce?
We build a complete automated email ecosystem using Klaviyo, Mailchimp, or your preferred platform. Core flows include: abandoned cart (3-email sequence), welcome series (5 emails), post-purchase (cross-sell and review request), browse abandonment, win-back for lapsed buyers, and VIP segmentation for your highest-value customers. Each flow is A/B tested monthly for continuous improvement.
Can you help with product photography and creative?
We provide creative direction and can manage UGC-style content production for social ads. For product photography, we work with specialist partners and can coordinate shoots. We also help you build a system for collecting customer photos and videos that become your best-performing ad creative through UGC campaigns.
How do you track results with iOS privacy changes?
We implement server-side conversion tracking using the Conversions API for Meta and enhanced conversions for Google. This recovers much of the data lost to iOS changes. Combined with proper UTM attribution, first-party data from email, and platform-specific analytics, we provide accurate revenue attribution across every channel.
Do you lock me into a long-term contract?
No. All our packages are month-to-month. We believe in earning your business through revenue results, not trapping you in a contract. You can cancel with 30 days notice at any time. Our ecommerce clients rarely cancel because the return on investment is clear and measurable.
What happens if I do not see results in 90 days?
We offer a 90-day results guarantee. If we do not deliver measurable improvement in your revenue, ROAS, or conversion rate within 90 days, we restructure your strategy at no additional cost. We have offered this guarantee since we started and have never had to invoke it for an ecommerce client. Read more on our process page.
“We were spending £8,000 a month on Meta ads with a 1.8x ROAS and no idea what was working. Prism restructured everything — the ads, the email flows, the product pages. Within three months our ROAS hit 5.2x and our abandoned cart emails alone are recovering £12,000 a month in lost revenue.”
Hannah Thornton
Founder, Bloom Skincare — Manchester
2026 is the year to scale profitable revenue
The ecommerce brands investing in multi-channel marketing, email automation, and conversion optimisation now are building sustainable, profitable businesses. Every month you wait, your acquisition costs rise and your competitors capture the customers that should be buying from you.
No commitment. No hard sell. Just a clear plan for your ecommerce brand.