Cookie Policy
This policy explains how Prism Digital Group Limited uses cookies and similar tracking technologies across our websites.
1. What Are Cookies
Cookies are small text files stored on your device when you visit a website. They help the site remember your preferences, understand how you use the site, and improve your experience. Some cookies are essential for the site to function; others help us analyse traffic or deliver relevant advertising.
Similar technologies include pixels, web beacons, local storage, and device fingerprinting. This policy covers all such technologies collectively referred to as “cookies.”
2. Cookies We Use
We categorise cookies into four types:
Essential Cookies
Required for basic site functionality. These cannot be disabled.
- Session management and security tokens
- Cookie consent preferences
- Load balancing and performance
Duration: Session or up to 12 months
Analytics Cookies
Help us understand how visitors interact with our website so we can improve it.
- Google Analytics 4 (_ga, _ga_*): Tracks page views, session duration, traffic sources, and user journeys. Data is anonymised.
- Microsoft Clarity (_clck, _clsk): Records session replays and heatmaps to understand user behaviour. No personally identifiable information is captured.
Duration: Up to 26 months
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
- Google Ads (_gcl_au, _gac_*): Conversion tracking and ad retargeting for Google Search and Display campaigns.
- Meta Pixel (_fbp, _fbc): Tracks conversions from Facebook and Instagram advertising campaigns.
- LinkedIn Insight Tag (li_fat_id): Tracks conversions and enables retargeting for LinkedIn advertising.
Duration: Up to 24 months
Functional Cookies
Remember your preferences and personalise your experience.
- Theme preference (light/dark mode)
- Language and region settings
- Previously submitted form data
Duration: Up to 12 months
3. Third-Party Cookies
Some cookies are set by third-party services that appear on our pages. We do not control these cookies. The third parties include:
- Google (Analytics, Ads, Tag Manager) — Privacy Policy
- Microsoft (Clarity) — Privacy Policy
- Meta (Facebook Pixel) — Privacy Policy
- Vercel (Hosting, Analytics) — Privacy Policy
4. Managing Your Cookies
You can control cookies in several ways:
- Browser settings: Most browsers allow you to block or delete cookies via their settings menu. Note that blocking essential cookies may affect site functionality.
- Google opt-out: Install the Google Analytics Opt-out Browser Add-on to prevent data collection.
- Do Not Track: We respect the Do Not Track browser signal. When enabled, we disable non-essential analytics and marketing cookies.
5. Cookie Consent
When you first visit our website, we display a cookie banner asking for your consent to non-essential cookies. You can change your preferences at any time by clicking the cookie settings link in our website footer.
Essential cookies do not require consent as they are strictly necessary for the website to function. All other cookies are only activated after you provide consent.
6. Data Protection
Cookie data is processed in accordance with our Privacy Policy. We comply with GDPR (UK/EU), CCPA (California), and PECR (UK Privacy and Electronic Communications Regulations).
Where cookie data is transferred outside the UK/EU, we ensure appropriate safeguards are in place through Standard Contractual Clauses or adequacy decisions.
7. Updates to This Policy
We may update this cookie policy from time to time to reflect changes in the cookies we use or for legal, regulatory, or operational reasons. We encourage you to review this policy periodically. The date of the last update is shown below.
8. Contact
For questions about our use of cookies, contact us at:
- Email: privacy@prismdigitalgroup.co.uk
- Post: Prism Digital Group Limited, registered in England & Wales
Last updated: February 2026