Analytics & Reporting
Every marketing pound tracked from first click to final sale. Our analytics setup gives you complete visibility into what's working, what's not, and where your next pound should go.
Everything you get with this service
Full attribution tracking, live dashboards, and ROI reporting. Delivered by a dedicated team with full transparency and reporting at every step.
Our delivery process
A structured, transparent approach from initial audit to ongoing optimisation.
Audit & Strategy
We analyse your current performance, competitors, and market opportunity to build a data-driven plan.
Build & Configure
Our team sets up, builds, and configures everything — from tracking to creative to campaign structure.
Launch & Optimise
Campaigns go live with daily monitoring. We optimise continuously based on real performance data.
Report & Scale
Monthly strategy calls, live dashboards, and clear recommendations on where to invest next.
Frequently asked questions
Everything you need to know about our analytics & reporting service.
What analytics tools do you use?
GA4 for web analytics, Microsoft Clarity for session recordings and heatmaps, our CRM for lead attribution, and custom dashboards for cross-channel reporting.
Can I access the dashboard myself?
Yes. You get 24/7 access to a live dashboard showing all key metrics across every channel — traffic, leads, conversions, revenue, and ROI.
What's included in the monthly strategy call?
A 30-minute call reviewing performance data, discussing what's working, identifying opportunities, and planning next month's priorities. All led by your dedicated account manager.
Do you track phone calls?
Yes. We implement call tracking with unique numbers per traffic source, so you can see exactly which campaigns drive phone enquiries.
How do you attribute leads to specific campaigns?
Through a combination of UTM parameters, CRM tracking, call tracking numbers, and form hidden fields. Every lead is tagged with its source, medium, and campaign.
Is analytics included in all packages?
Yes. Full analytics and reporting is included in all retainer packages. It's the foundation of everything we do — we make decisions based on data, not guesswork.
Can you track offline conversions?
We can track offline conversions through CRM integration. When a lead converts to a sale in your CRM, we match it back to the original marketing source for full-funnel attribution.
Real results, real businesses
See how our clients have grown with this service.
“We went from worrying about where the next job was coming from to having to hire two new plumbers to keep up with demand.”
James M., Director
Brighton Plumbing Co.
“Our waiting list for new patients is now 3 weeks long. We've never had that before. The team at Prism understood exactly what we needed.”
Dr. Sarah H., Principal Dentist
Hartley Dental Practice
“Prism didn't just improve our marketing — they transformed how we think about growing the business. The data-driven approach is exactly what this industry needs.”
David K., Managing Partner
Kingsley & Partners
“We went from turning away work to actively pitching bigger retainers. Prism handles the delivery, we handle the relationships. Perfect partnership.”
Anonymous — NDA in place
A London Digital Agency
“Each location now has a full diary. We had to bring on an associate dentist at our Didsbury practice just to keep up with demand. The ROI has been exceptional.”
Dr. Raj P., Clinical Director
Manchester Dental Group
“We were spending a fortune on ads and getting tyre-kicker leads. Prism restructured everything — now we get fewer but far better-qualified leads, and our cost per signed case has dropped dramatically.”
Catherine G., Managing Partner
Greenfield & Associates
“The automated MOT reminders alone paid for the entire marketing spend. We went from chasing customers to having a full booking calendar three weeks out.”
Steve T., Owner
Apex Motors Ltd
“We went from worrying about where the next job was coming from to having to hire two new plumbers to keep up with demand.”
James M., Director
Brighton Plumbing Co.
“Our waiting list for new patients is now 3 weeks long. We've never had that before. The team at Prism understood exactly what we needed.”
Dr. Sarah H., Principal Dentist
Hartley Dental Practice
“Prism didn't just improve our marketing — they transformed how we think about growing the business. The data-driven approach is exactly what this industry needs.”
David K., Managing Partner
Kingsley & Partners
“We went from turning away work to actively pitching bigger retainers. Prism handles the delivery, we handle the relationships. Perfect partnership.”
Anonymous — NDA in place
A London Digital Agency
“Each location now has a full diary. We had to bring on an associate dentist at our Didsbury practice just to keep up with demand. The ROI has been exceptional.”
Dr. Raj P., Clinical Director
Manchester Dental Group
“We were spending a fortune on ads and getting tyre-kicker leads. Prism restructured everything — now we get fewer but far better-qualified leads, and our cost per signed case has dropped dramatically.”
Catherine G., Managing Partner
Greenfield & Associates
“The automated MOT reminders alone paid for the entire marketing spend. We went from chasing customers to having a full booking calendar three weeks out.”
Steve T., Owner
Apex Motors Ltd
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