Frequently asked questions

Prism Digital Group (PDG) is a full-service digital marketing agency with industry-specialist teams across 12+ verticals. We provide integrated marketing services — websites, SEO, GEO, paid ads, CRM, social media, email marketing, reputation management, and analytics — all under one roof. Every service is built around one principle: measurable return on investment.

Prism Digital Group has been delivering results-driven marketing for businesses across multiple industries. Our team brings over a decade of collective experience in digital marketing, web development, and business growth strategy. We have served over 150 businesses across three international markets.

We currently serve businesses in the United Kingdom, the United States, and Canada. Each market has a dedicated team familiar with local search behaviour, compliance requirements (GDPR, CAN-SPAM, CASL), and consumer expectations. We price in GBP, USD, and CAD respectively.

Absolutely. We work with businesses at every stage — from solo founders and local shops through to multi-location enterprises. Our packages are designed to scale with you, starting from accessible entry points and growing as your revenue grows. Every client receives the same level of strategic attention regardless of budget.

While PDG serves businesses across all industries, we have deep expertise in trades and construction, real estate, healthcare, automotive, legal, hospitality, fitness, e-commerce, and professional services. We have dedicated industry-specialist teams within Prism Digital Group, each with practitioners who understand the specific needs of your vertical.

Three things set us apart. First, radical transparency — every pound is tracked from first click to final sale, so you know exactly what your investment delivers. Second, no long-term contracts — we earn your business every month with results, not paperwork. Third, full-stack capability — instead of managing multiple agencies, you get one team handling everything from website to ad spend to CRM, all working from the same strategy.

We offer nine core services: Website Design and Development, Search Engine Optimisation (SEO), Generative Engine Optimisation (GEO), Paid Advertising (Google Ads, Meta Ads, LinkedIn Ads), CRM and Marketing Automation, Social Media Management, Email Marketing, Reputation and Review Management, and Analytics and Reporting. Each service can be purchased standalone or bundled into a package.

You can do either. Every service is available as a standalone offering with transparent pricing. However, most clients see the best results with bundled packages because integrated strategies compound performance across channels. We will recommend the right approach during your free strategy call based on your goals, budget, and current position.

Every website we build is custom-designed for your business. We do not use generic templates. Each site is strategically built for conversion — optimised for speed, SEO, accessibility, and user experience. Our websites are designed to generate leads and revenue, not just look good. Development typically takes two to three weeks from brief to launch.

Traditional SEO focuses on ranking in standard search engine results. GEO (Generative Engine Optimisation) focuses on getting your business cited and recommended by AI-powered search tools like Google AI Overviews, ChatGPT, Perplexity, and other large language models. As AI search grows, GEO ensures your business appears in AI-generated answers — not just traditional blue links. We are one of the few agencies offering dedicated GEO services.

No. All of our retainers are month-to-month. We believe in earning your business every month with results, not locking you in with contracts. You can cancel at any time with 30 days notice. One-off projects like website builds are scoped and priced as fixed-fee engagements.

Some services include a one-time setup fee to cover initial configuration, audits, and onboarding. For example, CRM setup, website development, and initial SEO audits have associated setup costs. These are always disclosed upfront before you commit — no surprise charges. Many bundled packages include setup at a reduced or waived rate.

Monthly retainers are billed at the start of each calendar month via direct debit or card payment. One-off projects are typically split into a 50% deposit and 50% on completion. You receive a detailed invoice for every payment, and your dashboard tracks all costs in real time alongside your campaign performance.

Yes, at any time. If you start on our Launch package and want to scale up to Growth or Accelerate, we transition you seamlessly. If you need to scale back, we accommodate that too — no penalties. Changes take effect from the next billing cycle.

We bill in the local currency of your market: GBP for the United Kingdom, USD for the United States, and CAD for Canada. All pricing on our website can be viewed in your local currency. There are no hidden currency conversion fees.

Results depend on your starting point, industry, and services. As a general benchmark, our clients typically see a 2x to 5x return on their marketing investment within the first six months. SEO clients see measurable traffic increases within 60 to 90 days. Paid ad campaigns generate leads from day one. We will give you realistic projections during your strategy call — never vague promises.

Every client gets access to a real-time reporting dashboard that tracks leads, revenue, ad spend, SEO rankings, website analytics, and ROI. You also receive a detailed monthly performance report with analysis and recommendations from your account manager. We report on business outcomes — customers and revenue — not vanity metrics like impressions or follower counts.

It means we stand behind our work. If you do not see measurable, documented improvement in the agreed KPIs within 90 days of your retainer starting, we will continue working at no charge until those improvements are delivered. The specific metrics are agreed upon during onboarding so there is no ambiguity. We have never had a client invoke this guarantee.

Paid advertising (Google Ads, Meta Ads) generates leads from day one. SEO improvements typically become visible within 60 to 90 days, with compounding growth over 6 to 12 months. CRM automation delivers immediate efficiency gains. Website projects are live within 2 to 3 weeks. We set clear timeline expectations for every service during your strategy call.