Prism Digital vs Traditional Agencies
Not all agencies are created equal. Compare Prism Digital Group against traditional digital marketing agencies on pricing, flexibility, AI capabilities, and results.
Built for the AI era. Not stuck in 2015.
Feature-by-feature breakdown
Click any row to see a detailed explanation of each difference.
Most agencies hide their pricing behind a sales call. You sit through a pitch, get a bespoke quote, and have no idea if you are overpaying. We publish our packages and pricing online so you can make an informed decision before your first conversation with us.
Traditional agencies lock you into long-term contracts because they need guaranteed revenue, not because it benefits you. We earn your business every month. If we are not delivering results, you should have the freedom to leave. Our retention rate is 94% because clients stay by choice.
AI-powered search is changing how customers find businesses. ChatGPT, Perplexity, and Google AI Overviews are already directing traffic. Most agencies have not adapted. We built GEO (Generative Engine Optimisation) into our services from the ground up, ensuring your business appears in AI-generated results.
Traditional agencies route your query through layers of project managers and coordinators. A simple request can take days. Our flat team structure means your account manager has direct access to every specialist, and we guarantee same-day responses on all client communications.
At large agencies, your day-to-day contact is often a junior coordinator juggling dozens of accounts. At Prism, your account manager handles a maximum of 8 clients, giving them the bandwidth to deeply understand your business, attend your strategy calls, and proactively identify opportunities.
If your business operates across borders, you need an agency that understands local search behaviour, regulations, and competitive landscapes in each market. We have active clients and proven results in the UK, US, and Canada with localised strategies for each.
Generalist agencies apply the same approach to every client. Niche agencies only know one vertical. We have developed specialised playbooks for 10+ industries including trades, healthcare, legal, automotive, and SaaS, each informed by years of data from similar businesses.
Most agencies ask for 6-12 months before they can show results and offer no guarantees. We back every engagement with a 90-day results guarantee. If we do not hit the agreed targets within 90 days, you get your money back. We can offer this because our systems and processes are proven.
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Why each difference matters
A closer look at what these differences mean for your business growth and marketing ROI.
Pricing Transparency
Most agencies hide their pricing behind a sales call. You sit through a pitch, get a bespoke quote, and have no idea if you are overpaying. We publish our packages and pricing online so you can make an informed decision before your first conversation with us.
Contract Flexibility
Traditional agencies lock you into long-term contracts because they need guaranteed revenue, not because it benefits you. We earn your business every month. If we are not delivering results, you should have the freedom to leave. Our retention rate is 94% because clients stay by choice.
AI & GEO Capability
AI-powered search is changing how customers find businesses. ChatGPT, Perplexity, and Google AI Overviews are already directing traffic. Most agencies have not adapted. We built GEO (Generative Engine Optimisation) into our services from the ground up, ensuring your business appears in AI-generated results.
Response Time
Traditional agencies route your query through layers of project managers and coordinators. A simple request can take days. Our flat team structure means your account manager has direct access to every specialist, and we guarantee same-day responses on all client communications.
Dedicated Account Management
At large agencies, your day-to-day contact is often a junior coordinator juggling dozens of accounts. At Prism, your account manager handles a maximum of 8 clients, giving them the bandwidth to deeply understand your business, attend your strategy calls, and proactively identify opportunities.
Multi-Market Coverage
If your business operates across borders, you need an agency that understands local search behaviour, regulations, and competitive landscapes in each market. We have active clients and proven results in the UK, US, and Canada with localised strategies for each.
Industry Specialisation
Generalist agencies apply the same approach to every client. Niche agencies only know one vertical. We have developed specialised playbooks for 10+ industries including trades, healthcare, legal, automotive, and SaaS, each informed by years of data from similar businesses.
Results Guarantee
Most agencies ask for 6-12 months before they can show results and offer no guarantees. We back every engagement with a 90-day results guarantee. If we do not hit the agreed targets within 90 days, you get your money back. We can offer this because our systems and processes are proven.
The Verdict: Prism Wins on Transparency, Speed, and Innovation
Traditional agencies are built on long contracts and slow processes. Prism Digital Group was built from the ground up for the modern era: transparent pricing, flexible terms, AI-native capabilities, and a guarantee that puts our money where our mouth is.
“Our previous agency had us on a 12-month contract. We were 6 months in with zero improvement and they kept telling us to be patient. Prism showed measurable results in 6 weeks and we have never had to chase them for an update. The difference is night and day.”
See the Prism difference for yourself
Book a free strategy call. We'll audit your current setup and show you exactly what we'd do differently and what results to expect.
Month-to-month · No lock-ins · 90-day results guarantee