Market share increased from 4% to 12% across 3 locations
A regional estate agency facing stiff competition from online-only agents. Multi-location SEO, hyperlocal content strategy, and aggressive paid advertising.
The numbers that matter
Where Kingsley & Partners started
Kingsley & Partners was a well-respected regional estate agency with three offices, but they were losing ground to online-only agents offering lower fees and bigger marketing budgets. Their market share had slipped from 7% to 4% over two years. Each office had a separate, inconsistent web presence with no cohesive SEO strategy. They were spending heavily on Rightmove and Zoopla listings but generating very few direct enquiries through their own channels. Valuations — the lifeblood of estate agency revenue — had dropped to just 22 per month across all three locations. David and his partners knew they needed to build a direct acquisition channel that would reduce reliance on portal listings and position them as the dominant local agency in every postcode they served.
How we made it happen
We developed a multi-location strategy that treated each office as its own local SEO entity while maintaining brand cohesion across all three. Each office received a dedicated set of hyperlocal pages targeting every street, neighbourhood, and postcode in their catchment area. We launched Google Ads campaigns segmented by location and property type, with full conversion tracking on every valuation request. On social media, we created a content strategy that positioned Kingsley as local market experts — weekly sold property spotlights, market update videos, and neighbourhood guides that built authority and engagement.
Website Design
Local SEO
Paid Advertising
Social Media
Before vs. after
Every metric tracked, every improvement measured. Here is the full breakdown of what changed for Kingsley & Partners.
“Prism didn't just improve our marketing — they transformed how we think about growing the business. The data-driven approach is exactly what this industry needs.”
Want results like Kingsley & Partners?
Book a free strategy call and we'll show you exactly how we'd approach your business — with a custom plan and projected results.