New patient bookings up 340% in 90 days
An established dental practice losing patients to newer competitors with better online presence. Complete digital overhaul with SEO, ads, and reputation management.
The numbers that matter
Where Hartley Dental Practice started
Hartley Dental Practice had been established for over 20 years, but the local market had shifted dramatically. Three new dental practices had opened within a two-mile radius in the past 18 months, each with modern websites and active social media campaigns. Hartley's online presence was virtually invisible — their website was built in 2016, they had just 23 Google reviews (compared to 80+ for the nearest competitor), and they were nowhere to be found for high-value search terms like 'dental implants near me' or 'emergency dentist'. New patient enquiries had dropped 40% year-on-year. Dr. Hartley needed to modernise their entire digital presence and reclaim their position as the trusted local practice — without disrupting the quality of care that had kept existing patients loyal.
How we made it happen
Our approach was a full digital overhaul executed in three parallel workstreams. First, we designed and built a modern, patient-focused website with dedicated landing pages for every high-value treatment — implants, Invisalign, cosmetic dentistry, and emergency care. Second, we launched a precision Google Ads campaign targeting patients actively searching for dental services, combined with a Meta retargeting campaign to stay top-of-mind. Third, we deployed our reputation management system — automated post-appointment review requests that transformed their Google profile from 23 reviews to 147 in 90 days.
Website Design
Local SEO
Paid Advertising
Reputation Management
Before vs. after
Every metric tracked, every improvement measured. Here is the full breakdown of what changed for Hartley Dental Practice.
“Our waiting list for new patients is now 3 weeks long. We've never had that before. The team at Prism understood exactly what we needed.”
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