From 8 leads/month to 47 — in 60 days
A family-run plumbing business struggling with inconsistent lead flow. We built a new website, launched Google Ads, and implemented CRM automation.
The numbers that matter
Where Brighton Plumbing Co. started
Brighton Plumbing Co. had been serving the local community for over 15 years, but their growth had completely stalled. Their website was outdated, loading in over 6 seconds on mobile, and they had zero presence in the Google Maps Pack. Lead flow was unpredictable — some months they would get a handful of enquiries, other months almost nothing. The team was relying entirely on word-of-mouth referrals and a single Yellow Pages listing. Meanwhile, newer competitors with aggressive digital marketing were capturing the lion's share of local search traffic. James knew something had to change, but he had been burned before by a previous agency that delivered nothing but empty promises and wasted budget.
How we made it happen
We started with a complete website rebuild: a fast, mobile-first site with 18 service pages optimised for every plumbing service in Brighton and the surrounding areas. Simultaneously, we launched a targeted Google Ads campaign focused on high-intent emergency and repair keywords, while building out their Google Business Profile and local citation network. Within the first week, we had their CRM configured with missed-call text-back, automated follow-up sequences, and a review request workflow that triggered after every completed job.
Website Design
Local SEO
Paid Advertising
CRM Automation
Before vs. after
Every metric tracked, every improvement measured. Here is the full breakdown of what changed for Brighton Plumbing Co..
“We went from worrying about where the next job was coming from to having to hire two new plumbers to keep up with demand.”
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